Memo Pad: A New Technique... Stepping Out... Sarko Spotting...

As if Vogue didn't scoop up enough fashion advertising, it continues to reach for more via its very own in-house ad agency.

STEPPING OUT: Add jewelry to the growing list of style-related businesses that Kelly Killoren Bensimon is involved in. The former Elle Accessories editor and author of "The Bikini Book" recently launched her first full jewelry collection at Bloomingdale's, Kelly for Kelly Killoren Bensimon. And she plans to expand into select Neiman Marcus, Nordstrom, Lord & Taylor and Scoop boutiques early next year. "At Elle Accessories, I was exposed to all this amazing jewelry but it was hard to find a good price point," she said. The collection, which ranges in price from $80 to $280, was inspired by looking through countless archives, including those at Condé Nast. "This isn't a one-time thing; I'm going to expand the line next year," added Killoren Bensimon.
— A.W.

SARKO SPOTTING: French President Nicolas Sarkozy was apparently photographed with ex-model and songstress Carla Bruni this weekend at Disneyland Paris. News of the pair — coming just two months after Sarkozy's divorce from Cecilia and following some other recent, though less ballyhooed rumors — made a huge splash. Le Figaro newspaper teased it on page one Monday with a pic of Bruni and a headline reading "Carla Bruni, the President's Girlfriend." Liberation gave the story full-page play. Other press has picked up on the news as well, and it is expected the couple's image will blitz covers of numerous French magazines this week.
— Jennifer Weil

BEAUTY REGIMEN: Beauty advertisers will soon have another women's title pitching hard for their ad dollars. With more cosmetics available at the drugstore to brighten, tighten and beautify your face, Woman's Day is increasing its focus on beauty beyond a few product picks per issue among its core food, home and family themes. "We're focusing on the quality of the information," said editor in chief Jane Chesnutt. "We want the stories to be more than a pretty picture and product information. We want the connective tissue of what you do with this product and why it matters — the how-to information Woman's Day is known for." So Chesnutt, who oversaw a redesign of the title during the summer, and lifestyle director Davida Sidrane will increase beauty pages in the magazine by about 30 percent and will introduce in March a new section dedicated to style. The magazine has also hired a dedicated beauty editor, Melissa Matthews, where previously one editor covered both beauty and fashion. On the business side, publisher Carlos Lamadrid noted that Melanie Dennis was promoted to beauty director, where she will focus on the beauty and fashion categories. Chesnutt said her readers are primarily interested in subjects like hair color and antiaging, but lipsticks, mascaras and minor plastic surgeries — Botox or Restylane — will also be part of the magazine's coverage. Nevertheless, Chesnutt added, "Our reader is shopping at the mass market level" instead of buying $125 bottles of La Mer. And though readers love makeovers — "I was a makeover queen when I was a beauty editor," said Chesnutt — Woman's Day will do them sporadically. New beauty advertisers to Woman's Day in the last six months include Avon and Oil of Olay.
— Stephanie D. Smith
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