"Our biggest challenge was — let's cut to the chase — positioning it to the advertising community," Black said, adding she would tell advertisers, "It doesn't matter if you don't get it. The readers get it. Maybe more than any magazine we publish except maybe O [The Oprah Magazine]."
Black also posited that the women who turn their decorative wedding cake skills into small businesses and collect antique lace for sale at antique fairs should be seen as entrepreneurs, even if they wouldn't use the word themselves. Still, when it came down to it, the executive, who last year published a motivational business book aimed at women, opted for businesslike bluntness over sweet talk. "You can buy it on the newsstand, you can subscribe — or you can advertise," she said during dessert. "There's no such thing as a free lunch." — Irin Carmon
CERTIFICATES OF AUTHENTICITY INCLUDED: Author James Frey is also apparently an art enthusiast (Richard Prince did the cover of his new novel) and has partnered with Andy Spade and Bill Powers on a new gallery on Forsyth Street in Manhattan, called Half Gallery. The 350-foot-space will feature emerging artists, beginning with Matt Damhave, co-founder of Imitation of Christ. Damhave's drawings will debut sometime in April. The trio has leased the space for one year, with the option to extend it. "We're all collectors and we thought this would be an interesting opportunity to show artists that haven't had this kind of exposure before," said Powers. — Amy Wicks