fashion-memopad
fashion-memopad

Memo Pad: Lapham Roasts Celeb Culture... Juicy Couture's Billboard Debut...

Rather than celebrate our celebrity-crazy culture, Lewis Lapham gave it a royal roast recently.

fashion-memopad/news
Appeared In
Special Issue
WWDStyle issue 01/31/2011

CLOSE TO HOME: Juicy Couture is about to make its spring ad campaign debut on a Sunset Boulevard billboard in Los Angeles — a first for the brand — followed by a series of print images that break in March magazines. Staying true to the brand’s West Coast heritage, Lori Goldstein styled models Daria Strokous, Hanne Gaby and Viktoriya to channel a carefree, bohemian spirit that is more of a throwback to California style in the Seventies. The ads, shot by Steven Meisel, will run in Vogue, Harper’s Bazaar, W, Elle and InStyle.

 

— Amy Wicks

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