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fashion-memopad

Memo Pad: Dunhill’s New Ad Campaign... Peter Weir's Perspective...

Substance, not style, is the key focus of Dunhill’s new “Voice” advertising campaign that breaks this month.

fashion-memopad/news
Sir David Frost in the Dunhill campaign

Sir David Frost in the Dunhill campaign.

Photo By Courtesy Photo

Appeared In
Special Issue
WWDStyle issue 01/11/2011

TALENT POOL: Substance, not style, is the key focus of Dunhill’s new “Voice” advertising campaign that breaks this month. The ads feature men of accomplishment: television journalist Sir David Frost, artist Harland Miller and classical violinist Charlie Siem, who also happens to be screen-idol handsome. Black-and-white portraits shot by David Sims direct viewers to Dunhill’s Web site, which showcases profiles and video interviews of each talented personality. “We wanted to show an honest portrayal of masculine achievement, not a fake reality based solely on beauty,” said Jason Beckley, global marketing director at Dunhill. “It is about being who you are and trying your very best to achieve all you can, however unique and personal your goal may be.”

The campaign was created in-house and the media buy includes WSJ., T, Robb Report and BlackBook. Dunhill plans to run three campaigns a year — rather than the usual two — for the next three years, encompassing about 30 different subjects.

— David Lipke

 

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