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JONES EMPOWERMENT: Jones New York is building the second phase of its “Empowering Your Confidence” advertising campaign in the nation’s capital on Friday, staging a photo shoot of five influential women by Norman Jean Roy. The group includes Dee Dee Myers, Jones’ brand ambassador, who was the first female White House press secretary, serving during the Clinton administration; Nellie Robinson, executive vice president of Patient Care Services for the Children’s National Medical Center; Katherine Kallinis and Sophie LaMontagne, co-founders of Georgetown Cupcakes, and Sheila Brooks, president and chief executive officer of SRB Communications.
The women were chosen because they exemplify empowerment through their accomplishments and philanthropic efforts, according to Stacy Lastrina, chief marketing officer, marketing and creative services, for The Jones Group. Jones developed the campaign with Raul Martinez, founder and chief creative officer of AR New York. The second campaign will break in March in Capitol File Magazine, DC Magazine, The Washington Post and Washingtonian Magazine, as well as on billboards, bus shelters and digital online, Lastrina said. — Kristi Ellis