fashion-memopad
fashion-memopad

Memo Pad: Anna's Tome... Playboy Launching Work-Friendly Site...

Anna Sui, one of the most admired designers around but also one of the shiest, is doing a book.

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ISN’T THAT MAXIM?: Hard-core men’s magazines are sliding into irrelevance (as even pubescent teens will tell you, why pay for nudes in print when you can get them free on the Web?), so Playboy Enterprises is changing tack: It’s launching a safe-for-work Web site to attract advertisers that perhaps aren’t comfortable having a presence on the magazine’s flagship site featuring naked women. (“Safe for work” presumably means titillating but not raunchy so it won’t get a man fired when he calls it up on his screen on the job). Whether the more-clothed versions will reverse Playboy’s deterioration is unlikely, but during a conference call last week to report first-quarter earnings, executives said the company will continue to staff up on the digital side while warning that more layoffs in other areas will happen in coming months. Thanks to cuts that have been happening for a while, the company posted a net loss of $1 million in the first quarter, which was a whole lot better than the loss of $13.7 million during the same period last year. — Amy Wicks

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