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NEXT: Now that it’s gotten all the publicity it can out of the controversial Times Square billboard featuring President Obama wearing one of its coats on the Great Wall of China, Weatherproof is out for more buzz: it’s contacted former vice presidential candidate, current Fox News commentator and presumed presidential-candidate-to-be Sarah Palin to appear in its upcoming women’s collection campaign. Weatherproof is awaiting response from Palin’s team. In the meantime, the Obama billboard will be replaced Wednesday with an image of Mount Rushmore, to continue with the brand’s “presidential campaign” theme. — A.W.