Memo Pad: Mango's Women... Kiss Me, Karlie Kloss...

Scarlett Johansson, Sophie Auster and Dree Hemingway appear in Mango ads.

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A shot from the Aquascutum campaign.

Photo By Courtesy Photo

KISS ME, KARLIE: Sparks are flying at Aquascutum, with a spring men’s and women’s ad campaign meant to conjure an intimate, fleeting moment. The campaign, shot in a London studio by Willy Vanderperre, features models Karlie Kloss and Roch Barbot. Michael Herz, head of the brand’s women’s wear design, said the shoot was inspired by “escapism, returning from a summer music festival, and dancing in the moonlight. It’s the story of a couple caught before or after an embrace, at dusk or dawn.”

Herz said he chose Vanderperre after working with him on a shoot for the December issue of i-D. “I loved the way he worked with lighting, and in the campaign I wanted to express emotion through light and movement,” said Herz, adding the story of the carefree couple will continue into the fall collection. The spring campaign is the first under the brand’s new owners Belinda Earl and Harold Tillman, and will break in the March issues of the British editions of Vogue, Harper’s Bazaar, Esquire and GQ, and in Vogue Italia and L’Uomo Vogue. — Samantha Conti

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