Women’s Wear Daily
04.19.2014
fashion-memopad
fashion-memopad

Memo Pad: Palin's Closet Full of Trouble... A Steady Slide... Mags Go Live...

Fashion-Gate just won¿t go away... Newspaper circulation continues to decline...

fashion-memopad/news
View Slideshow

December 2008 British GQ

Photo By Courtesy Photo


 

MAGAZINES GO LIVE: As the consumer magazine market becomes increasingly squeezed, British titles are devising ever more inventive ways to draw attention to their brands. British GQ, whose December issue marks the title’s 20th anniversary, will take over the shop windows on London’s Savile Row this week to celebrate the occasion. Most of the stores on the storied street will mount window displays to mark the magazine’s birthday, using covers from the title’s archive. Tailor Mark Marengo will project images from GQ’s archive onto a white suit in its window, while Richard James and Ozwald Boateng will put large-scale displays in their stores, a spokeswoman for Condé Nast in London said. Images of the windows will be displayed on gq.com from Thursday, when the magazine — at 582 pages, the largest any of GQ’s global editions has produced — hits newsstands. In addition, the title has tied in with men’s wear label Hackett for its anniversary, to produce a collection of wallets, passport covers, wash bags and ties, which feature a print made from images of GQ’s vintage covers. The collection will be sold at Hackett’s Sloane Street store starting Thursday.

And in another interactive move, next week, the British edition of Grazia magazine will temporarily transplant its entire staff of 46 to a Perspex box placed in London’s Westfield mall, a much-anticipated $2.4 billion shopping center that opens Thursday. The staff will work on the Bauer Media-owned magazine in the new location from Nov. 3 to 7, during which time shoppers will be able to peer at the editorial team as it put together the Nov. 11 issue. Grazia said the event is part of “an ongoing relationship between Grazia and Westfield London, as the brands share a similar vision.” — Louise Bartlett

View Slideshow
Page:  « Previous ... Next »
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Media


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or