MEISEL’S DIESEL: Diesel has tapped Steven Meisel for the first time to shoot its fall campaign, which breaks in August magazines. The print and online advertisements feature a bevy of models — including Karen Elson, Coco Rocha, Hanne Gaby Odiele, Fei Fei Sun, Mirte Maas, Sallieu Jalloh, Jamie Bochart, Sid Ellisdon, Ethan James, Yuri Pleskun and Dae Na — in a series of mock screen tests, arranged in a grid layout. Props like vintage microphones and Polaroid cameras brought a retro look to the shoot, which took place in May at Highline Studios in New York. The digital campaign incorporates cinemagraphs that add an element of animation to the images.
Ads by Google