WWD.com/media-news/fashion-memopad/marilyn-monroes-chanel-no5-redux-7231722
fashion-memopad
fashion-memopad

Marilyn Monroe's Chanel No.5 Redux

A newly found recording of Monroe is being used in a new advertising campaign for the fragrance set to break this fall.

fashion-memopad/news
Marilyn Monroe Chanel No 5

The new Chanel No. 5 image with Marilyn Monroe.

Photo By Collection Chanel, Paris (France)/Photo Ed Feingersh/Michael Ochs Archives/Getty Images

SCENTED BEDFELLOWS: On her first cover of Life magazine in 1957, Marilyn Monroe famously said she only wore Chanel No.5 to bed. Now, a newly found recording of her from 1960 discussing the subject further with Marie Claire’s then-editor in chief Georges Belmont is being used in a new advertising campaign for the fragrance set to break this fall.

She said people pose questions. “They ask me: ‘What do you wear to bed? A pajama top? The bottoms of the pajamas? A nightgown?’ So I said, ‘Chanel No.5,’ because it’s the truth.…,” she explained. “And yet, I don’t want to say nude. But it’s the truth!”

The voice of Monroe — who passed away in 1962 — is to be accompanied by a photograph of her holding a scent bottle, taken by Ed Feingersh.

The ad will run in publications and on television.