Women’s Wear Daily
04.16.2014
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Marvel’s take on Tim Gunn.

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Most Recent Articles In Memo Pad
Most Recent Articles In Memo Pad



COMIC MAN: The Tim Gunn franchise is about to get more ubiquitous: Marvel Comics is set to release Loaded Gunn, an eight-page comic in which Gunn dons Iron Man’s suit to save the day at the “New York Museum of Fashion.” The story appears in conjunction with the Models Inc. series, which in turn has been revived from Seventies-era characters created to bring in more female readers.

The series’ editor, Charlie Beckerman, said Loaded Gunn was inspired by the democratization of fashion in shows like “Project Runway.” “It seemed like a good opportunity to tap into that excitement,” he said.

Writer Marc Sumerak worked with Gunn to brainstorm plotlines, as well as to attribute to Gunn both signature catchphrases and lines adapted to the Marvel Comics universe. Example: “You know, there are far easier ways to accessorize than grand larceny.”

As it turns out, the Marvel Comics staff is replete with “Project Runway” fans — Gunn later visited the office for a tour, and one employee cried when he complimented her outfit.

— Irin Carmon

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