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fashion-memopad

Maje Taps Alexa Chung for Fall

The British television presenter is the face of the brand's next advertising campaign, which was photographed by Glen Luchford.

MAJE-OR ATTRACTION: Alexa Chung is the latest “It” girl to hook up with Maje. The French contemporary brand revealed today that the British television presenter would be the face of its fall advertising campaign, photographed by Glen Luchford. The black-and-white images were shot in the early morning at the Porte des Lilas subway station in Paris and are meant to evoke a Sixties film heroine. “Elegant yet edgy, her attitude reflects a personality that is both glamorous and rock ’n’ roll,” the brand stated. Maje is hosting a party this evening at the Ritz Paris to celebrate the campaign, due to break in the September issues of major magazines. It previously collaborated with Vanessa Traina, who designed a capsule collection and appeared in several ad campaigns for the brand. In recent seasons, Chung has fronted campaigns for Superga, Pepe Jeans and Vero Moda, among others.