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WIN OR LOSE, THE CANDIDATES SPENT MONEY: The early estimates are in for money spent on political advertising during the 2008 presidential cycle, and as expected, they are higher than ever before. Approximately $2.4 billion to $2.6 billion was spent on political ads, said Evan Tracey, chief operating officer of Campaign Media Analysis Group — a division of TNS Media Intelligence. He added that approximately $2.2 billion was spent on TV ads, with $750 million directly connected to the presidential campaign. The remainder was spent in media such as print and online. Back in January 2005, Tracey wrote that more than $1.7 billion was spent on political TV ads during the 2004 presidential election, with an estimated $615 million spent on presidential advertising alone. Tracey said the final figures on advertising will not be available until January.
— Amy Wicks