Women’s Wear Daily
04.23.2014
fashion-memopad
fashion-memopad

Memo Pad: Macy’s Facebook Push... Meet Project 'Check-In Fashion'...

Macy’s isn’t messing around when it comes to social media: Its “Million Dollar Makeover” campaign led to the retailer doubling its friends/fans on Facebook.

fashion-memopad/news

MACY’S GETS POPULAR: Spending some $120 million of its $1 billion in marketing money on digital media, Macy’s isn’t messing around when it comes to social media. Its recent “Million Dollar Makeover” Facebook campaign led to Macy’s doubling its friends/fans to 1.8 million from 900,000. At the same time, Terry Lundgren, Macy’s chief executive officer, president and chairman, estimates Macy’s brings in about $1.5 billion in online sales, a number he expects will grow.

— BETH WILSON

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