LVMH Launches Danziger's Delight... Olympic Style...

LVMH will launch the full version of its long-promised arts and luxury media site,, on Thursday.

SMART MOVE?: News Corp.’s Dow Jones & Co. will acquire Hearst Corp.’s 50 percent stake in SmartMoney early next week, according to sources close to the deal. Dow Jones then will have sole ownership of the personal finance magazine. “Hearst and Dow Jones have been partners in SmartMoney since 1991 and have regularly discussed what is best for the brand,” said a Hearst spokeswoman. “We are in talks to transition SmartMoney 100 percent to Dow Jones ownership, where it will be aligned with their other personal finance properties. A specific timeline has not yet been determined.” A spokesman at Dow Jones declined to comment. The Wall Street Journal first reported the news of talks between Dow Jones and Hearst on Tuesday. According to the latest Media Industry Newsletter numbers, the March issue of SmartMoney is up 7 percent in ad pages; meanwhile, ad pages fell 23 percent, to 387, last year, compared with 2008. — Amy Wicks

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