Women’s Wear Daily
04.24.2014
fashion-memopad
fashion-memopad

Lucky to Launch Children's Magazine... Norma Kamali Turns Talk Show Host...

Lucky has found one way to bump up its numbers — target that one area where adults can’t say "no": their kids.

fashion-memopad/news

GOING AFTER THE KIDS: Lucky has found one way to bump up its numbers — target that one area where adults can’t say “no”: their kids. The magazine will launch three issues of Lucky Kids next year — in April, September and December — and the title is said to be exploring more special interest publication ideas, such as a shelter onsert. “It’s only Brandon’s [Holley] second week,” said a spokeswoman of the incoming editor in chief. “There have been talks about various SIP’s but nothing has been decided.” When Lucky Kids is published next year, it will be polybagged to 300,000 subscribers and 50,000 copies, at $4.99 a pop, and will be available on newsstands for three to four months. — Amy Wicks

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