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LOWE AND BEHOLD: Press kits and catalogues are suddenly becoming as buzzy as advertising campaigns, boasting famous faces and photographers. Louis Vuitton has booked London “It” girl and model Daisy Lowe to appear in a press kit being shot this weekend in Miami for a new beach line comprising ready-to-wear, shoes, bags and accessories. The merch is slated to arrive in Vuitton stores in April; the kit in editors’ in-boxes in January. Meanwhile, Christian Dior put hot French actress Nora Arnezeder before the lens of Peter Lindbergh in support of its latest handbag, The New Lock, staging the shoot on Avenue Montaigne, mythic address of its headquarters and Paris flagship. In addition to the catalogue, a series of mini films on the making of the catalogue is slated to go on Dior’s Web site later this month.
— Miles Socha