Lowe and Behold... Georgie Girl... Fast Hire...

Press kits and catalogues are suddenly becoming as buzzy as advertising campaigns, boasting famous faces and photographers.

FAST HIRE: The New York Observer on Thursday named former Condé Nast Portfolio deputy editor Kyle Pope editor in chief. The paper revealed the appointment on its Web site. Pope will take over for Tom McGeveran, who will move on at the end of the year after nearly a decade at the Observer to start a new business venture. Pope comes to the paper after working at the The Wall Street Journal as a staff reporter and editor, where he edited the “Heard on the Street” column and was a part of a team that won a Pulitzer Prize for coverage of 9/11. Pope also contributed to the Los Angeles Times and The New York Times before joining Condé Nast Portfolio. His first issue of the Observer will be Dec. 9.

— Stephanie D. Smith

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