fashion-memopad
fashion-memopad

Lowe and Behold... Georgie Girl... Fast Hire...

Press kits and catalogues are suddenly becoming as buzzy as advertising campaigns, boasting famous faces and photographers.

Daisy Lowe

Daisy Lowe

Photo By Stephane Feugere

LOWE AND BEHOLD: Press kits and catalogues are suddenly becoming as buzzy as advertising campaigns, boasting famous faces and photographers. Louis Vuitton has booked London “It” girl and model Daisy Lowe to appear in a press kit being shot this weekend in Miami for a new beach line comprising ready-to-wear, shoes, bags and accessories. The merch is slated to arrive in Vuitton stores in April; the kit in editors’ in-boxes in January. Meanwhile, Christian Dior put hot French actress Nora Arnezeder before the lens of Peter Lindbergh in support of its latest handbag, The New Lock, staging the shoot on Avenue Montaigne, mythic address of its headquarters and Paris flagship. In addition to the catalogue, a series of mini films on the making of the catalogue is slated to go on Dior’s Web site later this month.

— Miles Socha

Page:  ... Next »
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false