Women’s Wear Daily
04.23.2014
fashion-memopad
fashion-memopad

Vera Wang’s Love Story... Honoring Hamish Bowles...

Leighton Meester appears in print advertising and a TV commercial for Vera Wang's latest fragrance, Lovestruck.

fashion-memopad/news
View Slideshow
An ad for Vera Wang Lovestruck with Leighton Meester

LOVE STORY: It was standing room only at Vera Wang’s Park Avenue apartment as the designer and actress Leighton Meester presented Wang’s latest fragrance, Lovestruck, Thursday afternoon.

Meester appears in print advertising and a TV commercial for the fragrance; both were previewed to editors from around the globe at the event, as was the bottle and its flower-and-tulle-festooned cap. Print ads are slated to begin running in September fashion, beauty and lifestyle magazines in the U.S. The scent is out June 5 at Harrods in the U.K., and will be launched in the U.S. in August. TV is expected for holiday. Carter Smith shot the ads, with Trey Laird serving as creative director.

In both ads, Meester is clad in a maroon couture Wang gown and looks carefree, but Wang insists that was Meester’s acting chops at work: “Everyone else was in three parkas and Leighton is standing there in a strapless evening dress with a very thin fabric,” said Wang, noting that the ad was shot on a particularly frigid winter day on Mercer Street in SoHo. Naturally, this caught the attention of every tourist with an iPhone — but while Wang wasn’t wild about unauthorized visuals floating about, she did appreciate the spontaneous market research. “When I heard tourists saying, ‘ I want to look like her,’ I knew we were right on the money,” said Wang. “There’s nothing like the real client in the street, and I mean the street literally — and in windows literally.”

Meester took it in stride: “I was above it all, literally,” she said with a laugh of her fourth-floor perch on the fire escape where the ad was shot. “So I was just kind of entertaining myself — I did a little singing, did a little dance.”

— Julie Naughton

View Slideshow
Page:  Next »
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Media


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or