Women’s Wear Daily
04.16.2014
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fashion-memopad

Memo Pad: Love All... Staffing Up... Open House...

While sticking to the sports world, Giorgio Armani is turning to a tennis champ.

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Most Recent Articles In Memo Pad
Most Recent Articles In Memo Pad

OPEN HOUSE: Vogue Italia editor in chief Franca Sozzani will mark the launch of her book “I capricci della moda” (“The whims of fashion”) on Dec. 8 by opening the magazine’s editorial offices to her readers. “It’s another way to communicate with them,” said Sozzani. “I’ve realized that there are so many people who would like to share this experience, see how Vogue is put together and know more about fashion.”

Sozzani has invited guests such as Donatella Versace and Angela Missoni to participate in what she has dubbed the “Vogue Experience,” which will take place today to Sunday. Readers are able to sign up on the vogue.it site. “We’ve had 40 requests in 30 minutes, it’s hard to forecast how many people will want to participate,” said Sozzani.

The book is a collection of the editor’s posts from Vogue’s Web site and will also be on sale — and autographed — during the event. The blogs include such subjects as putting Vogue together, shopping addiction and photography, to name a few.

The editor has recently won some media attention for her crusade for diversity, including an extensive profile that appeared in the Washington Post last weekend on this subject. “I’m glad. We were criticized at the beginning, as people said we were restricting black or curvy women in a ghetto with our dedicated issues, but now they realize that we are offering everyone a chance to express themselves,” said Sozzani.

— Luisa Zargani

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