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ALL CHANGE: Louis Vuitton has appointed BETC for its communications, WWD has learned. For the past five years, the French luxury goods powerhouse had collaborated with advertising firm Ogilvy & Mather, which helped develop its popular and award-winning “core values” campaign featuring personalities such as Mikhail Gorbachev, Angelina Jolie and Keith Richards alongside its monogram leather goods.
Jordi Constans, who officially took over this week as chief executive officer of Vuitton, said BETC would “work with us to create ever-more beautiful and creative stories," adding, "We may also call upon other expert agencies in the course of specific projects."