John Varvatos’ spring ad campaign features Franz Ferdinand.
Photo By Courtesy Photo
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GREAT SCOTS: John Varvatos’ spring ad campaign features Franz Ferdinand, the Glasgow-based rock band, in a gesture toward the designer’s international ambitions. The band’s third album, “Tonight: Franz Ferdinand,” is due out this month. Photographer Danny Clinch shot lead singer Alex Kapranos, Nick McCarthy, Paul Thompson and Bob Hardy in slim-fitting suits, with a vintage Mister Softee ice cream truck parked in Harlem. The shoot was inspired by Kapranos’ infatuation with classic Americana and by New York street photographs from the Forties through the Seventies, said Stephen Niedzwiecki of creative agency Yard. Varvatos always features rockers in his Collection ads. Perry Farrell of Jane’s Addiction was in the previous campaign. Franz Ferdinand, Varvatos said, was “the perfect choice to express the sleeker, mod-inspired edge of my spring collection.” Varvatos’ fall runway show will take place in Milan this month, having relocated from New York in pursuit of more international exposure.
— Jean Scheidnes
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