No New York Look?... Nastia's Twirl... Great Scots... - Fashion Memopad - WWD.com
All Articles In Media
755 Articles by Most Recent
Showing only
FILTER BY
  • Memo Pad
    remove
  • Internet
    remove
  • Advertising
    remove
  • Print
    remove
  • Marketing
    remove
Article Type
  • Memo Pad
  • Marketing
  • Publishing
  • Advertising
  • Print
  • Media Features
  • Internet
  • Film & TV

Memo Pad

No New York Look?... Nastia's Twirl... Great Scots...

No New York Look?... Nastia's Twirl... Great Scots...

by WWD Staff

Posted Thursday January 08, 2009

From WWD Issue 01/08/2009

Add a Comment Send to a friend Print
A-  A  A+ 
DOWNLOAD PDF
Share
RSS

Nastia Liukin in Max Azria’s spring Ad campaign.

Photo By: Courtesy Photo


NASTIA’S TWIRL: Olympic gold medalist Nastia Liukin is taking her gymnastic moves from the floor exercise into Max Azria’s spring campaign, which will debut online later this month. This is Liukin’s first fashion campaign and also represents the first time the brand has shot a well-known personality; model Tasha Tilberg appeared in the fall campaign. “For the Max Azria campaign, we wanted someone iconic — someone timeless. We met Nastia at our last runway show, and she was everything we were looking for,” said Lubov Azria, creative director of Max Azria. “The spring collection was inspired by movement and modern dance so she was perfect. It was meant to be, and the magic just sort of happened.” There are no plans to run the campaign in magazines, said a spokesman, who added the budget this season is flat compared with the fall campaign.

— Amy Wicks


See in one page
Page:  « Previous Next »
Loading Comments, Please Wait:
Progress

WWD.com is the authority for news and trends in the worlds of fashion, beauty and retail. Featuring daily headlines and breaking news from all Women's Wear Daily publications, WWD.com provides the most comprehensive coverage anywhere of fashion, beauty and retail news and is the leading destination for all fashion week updates and show reviews from New York, Paris, Milan and London.

Use of and/or registration on any portion of this site constitutes acceptance of our Terms of Use (REVISED 5/22/09) and Privacy Policy (REVISED 5/22/09).
© 2009 Fairchild Fashion Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Fairchild Fashion Group.

  • Back
  • WWD Home
  • Image Search
  • Close Slideshow
ADVERTISEMENT
Click to skip this ad
  • My Favorites
  • Images (0)
  • Articles (0)
minimize
    See More