Memo Pad: L.L. Bean's New Signature... Martha's Reality...

L.L. Bean Signature, the company’s anticipated contemporary collection for men and women, will open for business March 15.

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MARTHA’S REALITY: Martha Stewart Living Omnimedia has a few media initiatives in the works, including a new reality TV series and a digital magazine, called “Boundless Beauty,” set to launch late this year. Described as a special issue publication, the digital title will “demonstrate the beauty of everyday living using innovative digital media,” according to the company. It will also be available on digital tablet devices, such as the iPad.

On TV, MSLO is working with Mark Burnett Productions on a new unscripted TV show, called “Help Me, Martha!” Eight episodes will have Martha Stewart and a cast of home and lifestyle experts discuss issues such as last-minute parties or other mishaps around the home. Burnett has worked with Stewart and MSLO on “The Martha Stewart Show” and “The Apprentice: Martha Stewart.”

The company is also planning to change the title of Body + Soul magazine to Whole Living, beginning with the June issue. This is part of MSLO’s effort to align the magazine with its Web site,, and the daily Sirius XM radio program, “Whole Living,” which airs on Martha Stewart Living Radio.

Earlier this year, Stewart unveiled a multiyear partnership with the Hallmark Channel that will air “The Martha Stewart Show,” beginning in September. The company will also develop a range of new and original series and prime time specials.

— Amy Wicks

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