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MODEL CITIZENS: Giorgio Armani has called on models Sasha Pivovarova and Diego Fragoso for his fall ad campaign. Mert Alas and Marcus Piggott photographed the models in London. Pivovarova, who appears with a sleek, platinum blonde hairdo and dramatic makeup, last appeared in the designer’s spring and makeup campaigns in 2009, while Fragoso appears in Armani’s ads for the first time. The campaign will bow internationally in September.
As for the latest Giorgio Armani Eyewear campaign, the designer’s customers take center stage by actually fronting the ads. At the end of 2010, several bloggers, including Tommy Ton of Jak & Jil, Jared Eng of Just Jared and Yvan Rodic of Face Hunter, started photographing people on the streets wearing Armani glasses in major cities around the world. These images, displayed in black-and-white grids, now form the ad campaign, a project dubbed “Frames of Your Life,” which will continue in 2012.
— LUISA ZARGANI and FILIPPO BRACHETTI