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Memo Pad: Neiman Marcus Channels Old Hollywood... Tavi Teen Spirit...

Neiman Marcus is summoning the lure of mid-century Hollywood with a cinematic fall advertising campaign featuring Drew Barrymore.

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TAVI TEEN SPIRIT: Most teenagers don’t wake up from slumber parties with a book proposal, but that’s exactly what happened in May when Tavi Gevinson, the blogger behind Thestylerookie.com and a rising high school sophomore, had a sleepover with author Marisa Meltzer in Chicago. Overnight the two cooked up the idea for “Diary,” a book about “the state of being a teenager,” according to the ’zine-style proposal they sent out to publishers on Wednesday morning.

The proposal suggests a hodge-podge of material: the book will be one part make-your-own scrapbook, one part feminist manifesto for girls and one part celebrity memento collage, featuring art made by Miranda July or Rodarte’s Mulleavy sisters when they were young. It will also include plenty of less heady material: instructions on “how to make a friendship bracelet,” entries on “why crushes are so essentially teenage” and perhaps a page to design your own tote bag or “dream pizza.”

“The core audience I do think is teens to early twentysomethings, but I really do think it will have a significant audience in the twenty- or thirtysomething young women demographic in the fashion world,” said Melissa Flashman, who is representing the book. “The soonest this could come out would probably be a year from now, but it might be longer,” she added. “That’s a pretty quick schedule.”

Gevinson will be in town next week to meet with publishers. She is also working on a coffee-table book with Rizzoli, based on her blog, and gearing up for the launch of her Web site and magazine collaboration with Jane Pratt. The details still haven’t been set, but the Web site has been tentatively named Rookie.com and is scheduled to launch in September.

Meltzer, 34, is the author of two books — “How Sassy Changed My Life” (with Kara Jesella) and “Girl Power” — and works full-time as a freelancer in New York.

— ZEKE TURNER

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