Women’s Wear Daily
04.24.2014
fashion-memopad
fashion-memopad

Memo Pad: Neiman Marcus Channels Old Hollywood... Tavi Teen Spirit...

Neiman Marcus is summoning the lure of mid-century Hollywood with a cinematic fall advertising campaign featuring Drew Barrymore.

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LIGHTS, CAMERA, FASHION RETAILING: Neiman Marcus is summoning the lure of mid-century Hollywood with a cinematic fall advertising campaign featuring a modern-day actress, Drew Barrymore, and a celebrated photographer of the genre, Norman Jean Roy. It’s only the second time the Dallas-based luxury retailer has tapped a celebrity since it launched its “Art of Fashion” spots in 1994 (Jennifer Jason Leigh was the first). “The shoot tells the story of a star’s transformation and Ms. Barrymore had a strong hand in the execution, even down to having a point of view on hair styling,” said Eddie Nunns, vice president of Neiman Marcus brand creative. “She’s a powerful, modern woman with trans-generational appeal.”

The multipage campaign breaks in the September issues of Vogue, Vanity Fair and W, along with a digital version of the campaign for iPads in collaboration with Vanity Fair.

Her hair dyed a dramatic shade of red, Barrymore projects uberconfidence as she reads a script, perches on a director’s chair or drapes herself over a crumpled car wearing an array of designer fashions, from Akris to Valentino.

— MILES SOCHA

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