BOOKS BOOST RODALE: Men’s Health had an overall revenue increase of 10.7 percent during the third quarter, thanks to strong sales from editor in chief David Zinczenko and associate editor Matt Goulding’s book, “Eat This, Not That!” Excluding the book, the magazine saw ad revenues fall 11 percent and pages drop 14.8 percent compared with the same period a year ago. Women’s Health once again reported a dramatic increase in revenue, up 38 percent, with ad revenue up 28 percent even though ad pages were down 6 percent. The title has had four rate base increases since it launched in October 2005, and another is planned in January.
Another Rodale title, Best Life, increased revenues by 30.4 percent, while ad revenue was up 2.4 percent and pages were down 12 percent. The Runner’s World Media Group recorded a 10 percent jump in revenue, although Runner’s World had a 4.8 percent drop in ad revenue and 9.9 percent fall in pages. Overall, Rodale’s print ad revenue was down 1.7 percent during the quarter and total revenue decreased 5 percent. Rodale, a privately held company, only reports percentages. — A.W.