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LEISURE TIME FOR DELUCA: What do you give the publisher on a two-year hot streak? At American Express Publishing, he gets a promotion. Chief executive officer Ed Kelly announced Friday he’d created a new position for Departures publisher Steven DeLuca, senior vice president, that adds Travel + Leisure to his portfolio.
That brings the number of magazines under DeLuca’s watch to three. He also oversees Black Ink, Amex’s biannual magazine for Centurion cardholders.
T+L, a middle-market sister to the more posh Departures, lost its publisher, J.P. Kyrillos, in August. Jay Meyer, Food & Wine’s associate publisher, has been kicked up as Kyrillos’ replacement, reporting to DeLuca.
Departures is a 23-year-old magazine, but has grown as luxury advertisers have doubled down on their spending in recent years.
Since DeLuca got to the magazine in 2010, ad pages have increased 44 percent, according to in-house figures and Media Industry Newsletter. The magazine is up 20 percent in ad revenue in the first half of the year, after reporting a 45 percent increase in 2011, according to Amex.
In September, Departures also announced it increased its rate base to 900,000, up from the 840,000 it guaranteed advertisers in 2010.
DeLuca’s two-year run has coincided with more competition in the luxury market, as new and revived titles like ForbesLife, Bloomberg Pursuits, and DuJour have all tried to muscle in on Departures’ turf.
With Dow Jones’ WSJ. magazine and The New York Times’ T: The New York Times Style Magazine gearing up for major changes, the race for those premium ad dollars will only get more heated.