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SUMMER’S OVER: Magazine editors are already looking beyond the Fourth of July to the covers of their August issues, which they no doubt hope will be fatter than in recent years and a harbinger of the thudding sound of even heavier September books. Titles so far understood to have lined up their August covers include Vanity Fair, which is said to have lured Angelina Jolie; Elle, with Drew Barrymore (back again after a successful cover last May); Lucky, with old reliable Ali Larter, and Marie Claire, which nabbed 16-year-old Dakota Fanning — a recent addition to the cover rotation.
Meanwhile, while one could argue it’s probably difficult to overhaul a magazine at cruising altitude, Stefano Tonchi has been doing just that since he took the reins at W magazine last month. The past several weeks have seen the Italian editor jetting to Milan, Paris and Cannes, while simultaneously filling out his senior staff and trying to figure out a way to turn W into the more general-interest lifestyle magazine he’s promised interviewers and, likely, skittish advertisers. And the first opportunity to judge his efforts will come with the title’s August issue, which sources say will feature Tonchi’s first cover pick — Jon Hamm and Rebecca Hall, co-stars in the Ben Affleck-directed fall crime drama “The Town.” Though the couple cover is oft-trod territory for W, the choice of a heady pair like Hamm and Hall — celebs brimming with indie cred (his from “Mad Men,” hers from theater and films such as “Vicky Cristina Barcelona”) and shorter on mass appeal — is not. (In fact, the duo would be more likely to turn up on the cover of Tonchi’s alma mater, T, which just featured Hall on its April 25 women’s summer fashion issue.) — Nick Axelrod