LEIBOVITZ SHOOTS HICKEY: Hickey Freeman has undergone a design makeover this year courtesy of HMX Group president and chief creative officer Joseph Abboud — and now the 111-year-old men’s brand has tapped Annie Leibovitz to shoot its new fall advertising campaign. The images were shot in Los Angeles and feature a buzzed-about actor that Hickey Freeman is keeping under wraps until the ads are unveiled at an event on July 18 at its new Manhattan headquarters. “Hickey Freeman is an iconic American brand and we needed someone as iconic as Annie to shoot this,” said Abboud of the campaign, which was overseen by adman David Lipman. The print ads will break in September issues and run this fall in titles including Vanity Fair, GQ, Details, Esquire’s Big Black Book, Interview, V Man and Menswear.
While Leibovitz is best known for her high-profile work for Vogue, Vanity Fair and Louis Vuitton, she has branched out of late to shoot Britney Spears for a spring 2010 Candie’s ad as well as the new Jones New York campaign.
HMX Group is the new corporate entity of the former bankrupt Hartmarx Corp., which was purchased last summer by SKNL North America and Emerisque Brands for $128.4 million.
— David Lipke