fashion-memopad
fashion-memopad

Lanvin Sets Mobile Web Site

Extension is compatible with tablet devices and mobile phones.

By
fashion-memopad/news

ON THE GO: Lanvin is moving to the small screen, launching a mobile Web site that is compatible with both tablet devices and mobile phones. Seventeen percent of visitors to Lanvin’s site already come from mobile devices, but only e-commerce sections were accessible previously.

 

Mirroring the content of Lanvin’s main site, the new touch-screen version will feature runway and backstage footage, ad campaigns, and recent events under four categories: Women, Men, Lanvin Today, and News. The mobile initiative dovetails with the house’s decision to also launch its Web site in Chinese, Japanese, and Korean.

 

 

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false