Memo Pad: Lacoste's New Look... Hail, Mario Testino...

Lacoste will introduce a new advertising concept in January.

HAIL, MARIO: El Museo del Barrio will honor Mario Testino with a special award at its gala on May 26 at Cipriani 42nd Street in New York City. “It’s an honor when the people that come from the country or continent you come from approve of something you have done and applaud you for it. I feel very flattered to be receiving this award and to be able to, in one way or another, give back to our community,” Testino told WWD. The gala will be co-chaired by Alex Gonzalez and Raul Martinez, who are co-founders of AR New York. Martinez is also a creative consultant at Vogue. The honorary gala committee includes Carolina Herrera, Michael Kors, Narciso Rodriguez and Francisco Costa. “Being from Peru has influenced my career in a very special and individual way,” Testino added. “It’s not like I’m an English photographer in an English community, with lots of other English photographers — or American, Italian, French or German (which is the majority of our business). So my training, my eye, my sense of color and my composition are very much shaped by Peru and I feel very lucky to have this perspective.”

— Amy Wicks


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