MSLO SHUFFLES: Martha Stewart Living Omnimedia Inc. has replaced the editor in chief of Everyday Food, its pocket-sized, supermarket-oriented magazine. Anna Last, formerly senior style editor at Real Simple, will replace Debra Puchalla, who is going back to her previous home of Martha Stewart Living to be executive editor. (There’s a spot open on the masthead after former Living deputy editor Renee Schettler left the magazine during a round of layoffs.) Everyday Food’s food editor, Sandy Gluck, is also leaving the magazine, though she will continue hosting “The Everyday Food Hour,” on Stewart’s satellite radio channels.
The changes were met with some surprise by watchers of the company, who noted that Last jumped from a senior food stylist role at Real Simple to replace both an editor in chief — who is taking an apparent masthead demotion — and the food editor. Everyday Food, which has a circulation of 900,000, is down on the newsstand, but not significantly more than any other newsstand-driven magazine. Last year, its ad pages were down 21 percent compared with 2007, and the current January/February issue was particularly hurt, down 50 percent.
Last has several characteristics in common with a fairly recent addition to the senior editorial team at MSLO, Vanessa Holden, who was named editor in chief of Martha Stewart Weddings last August. Both are Australian; have strong visual or styling emphases; came from Real Simple, and previously worked as editors at Vogue Entertaining + Travel magazine in Sydney. — Irin Carmon