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WINTER EQUINOX: Considering how widely known Terry Richardson is for his body of work (interpret that as you will), his latest shots for Equinox seem like a natural fit. Aiming to blur the lines between fashion, fitness and lifestyle, the 51-unit health club recruited the celebrated lensman for its new outdoor, print and digital ad campaign. Risqué as ever, he captured well-chiseled models in somewhat compromising positions. One shot shows a woman wearing only a lace bra and an unbuttoned shirt surrounded by Polaroid close-ups of her fairly bare body parts. In another image, a model is bottoms-up in a black hot rod with her naked legs dangling out the window. The campaign, which is being curated in-house for the first time, breaks in January magazines. Phone kiosks and other outdoor signage will go up in New York, Los Angeles, Chicago, Dallas, Boston, Miami, Washington and San Francisco. And for those who can’t quite get enough Richardson, an online video at equinox.com will give them a look at the Malibu shoot.
Equinox’s creative director, Bianca Kosoy, said, “His signature gritty flash photography makes the viewer feel as if he or she has just witnessed a private moment or was let in on a little secret.”