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Memo Pad: The Kardashian Covers... Terry Richardson's Equinox Campaign...

Kim Kardashian and her sisters have become the gift that keeps on giving for celebrity weeklies such as In Touch, Life & Style and Us Weekly.

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W Magazine November Issue

Photo By W Archive

KEEPING UP WITH THE KARDASHIAN COVERS: Kim Kardashian and her sisters have become the gift that keeps on giving for celebrity weeklies such as In Touch, Life & Style and Us Weekly. During the past year, they have provided a fairly accurate barometer of the family’s popularity, and the constant coverage isn’t likely to slow down anytime soon. (In January, the E network will begin airing a spin-off show, “Kourtney & Kim Take New York.”)

Kardashian has proven selling power with weeklies, and it appears that she’s also been embraced by the monthly readers. According to Rapid Report (through November), Shape had its best-selling issue of the year in June on newsstands, with Kardashian on the cover. The reality star appeared on Allure’s September cover, which marked its third most popular seller of the year, and most recently, W made a splash by featuring her naked on its November art issue. W’s Kardashian buzz led to its second highest seller of the year (tied with Megan Fox in March). With figures like these, expect to see more and more and more of the Kardashians in the new year.

— Amy Wicks

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