Women’s Wear Daily
04.18.2014
fashion-memopad
fashion-memopad

Katy Perry Slips Into a Latex Catsuit... Reichl Radar...

Katy Perry is feeling feline in her first ad for Purr fragrance.

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MEOW MIX: Katy Perry is feeling feline in her first fragrance ad. Shot by Miles Aldridge and featuring Perry in a purple and pink latex catsuit (complete with latex tail and black platform stilettos, not to mention an oversize hot pink ball of yarn), the image promotes Purr, the entertainer’s first scent. The imagery is intended to play off the cat-shaped bottle, which has jeweled eyes, metallic accents and lavender shading. Gigantic Parfums, Perry’s scent licensee, plans to use the visual in national print ads, regional billboard campaigns, new media and event-based programs in conjunction with the fragrance’s early November release. The first national print ads will break in January fashion, beauty and lifestyle magazines, and will add a logo and small bottle shot to the image; the visual itself will bow first in-store at Nordstrom in November.

— Julie Naughton

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