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The introduction of the as-yet-unnamed magazine is set for March and it will be published twice a year. Condé Nast said the title would be produced in a larger size than most monthly magazines, an interesting concept given the U.K.’s heavy dependence on newsstand display and sales.
Grand said she expected the new title would mark a change from Pop. “I think it’s like when I left Dazed & Confused to go to The Face — what I ended up doing there was something completely different. Your geography and the people that surround you make you work differently, so it will be interesting.” She added that the style title would focus on fashion alongside art, but declined to share details of future subjects or stories. She also said advertisers haven’t yet been lined up. “There are the people who have supported me throughout all my projects…but it’s not until today that we’ve been working on this,” she said.
The launch of Grand’s title won’t be the first time Condé Nast U.K. has flirted with the edgy style magazine world. For 10 years the company had a 40 percent share in Wagadon, which published The Face and Arena, until it sold its stake back to Wagadon founder Nick Logan in 1998. In 1999, Wagadon was bought by Emap’s consumer division, now part of Bauer Media, which closed The Face four years ago.
A spokeswoman for Bauer Media, which publishes Pop, said the company is looking to recruit a new editor for the title. “We thank Katie for her legacy with Pop and The Face and wish her well,” the spokeswoman said. Grand’s last issue of the magazine, which will hit newsstands in November, will mark the title’s 20th issue.
— Nina Jones