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Karl Lagerfeld Goes Digital

The couturier scooped the Grand Prix Stratégies/Amaury Medias du Luxe 2013 in the Commercial Architecture category.

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DIGITAL KARL: “Facebook is a flawless object; for me [it’s] like a Brancusi,” goes one of Karl Lagerfeld’s sayings, reflecting his zeal for all things digital. Now the couturier scooped the Grand Prix Stratégies/Amaury Medias du Luxe 2013 in the Commercial Architecture category following the success of his digital concept stores, of which nine have opened in the past eight months around the world. Developed with Paris-based Emakina Agency and fully equipped with a photo booth, digital guestbook, mini iPads and the possibility to foot the bill via a mobile device, the stores marry retail with social networking. Pictures can be taken in the fitting rooms and shared instantly via Facebook and twitter, racks with integrated iPad minis provide styling tips and getting in touch with the designer via a digital note is all but a click away. And there is more to come: The stores’ digital accessories will be updated on a regular basis.

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