Women’s Wear Daily
04.24.2014
fashion-memopad
fashion-memopad

Karan Gets Elemental... Inviting Scott Brown To... Lunch With Snooki...

Patrick Demarchelier was tapped to shoot the latest Donna Karan campaign.

fashion-memopad/news
A Donna Karan ad for spring

A Donna Karan ad for spring.

Photo By Courtesy Photo

ELEMENTAL: After two seasons of taking photographs straight from the runway and running them as ad campaigns, Donna Karan is introducing a fresh creative direction for spring. Patrick Demarchelier was tapped to shoot the campaign — his first for the brand. He photographed Vogue regular Anna J. in New York, and the results are inspired by the power of elements, capturing the movement and ethereal feel of the collection. The images will run in fashion and lifestyle magazines. A spokeswoman had no further information about the media buy.

— Amy Wicks

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