Shooting the CFDA Journal... Missoni's Target Romp...

Inez van Lamsweerde and Vinoodh Matadin got the nod from Trey Laird to shoot this year’s CFDA journal.

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A look from Piamita.

Photo By Thomas Iannaccone

DESIGNING EDITOR: There’s another name to add to the rising list of editors-turned-designers: W Magazine’s Karla Martinez. For resort, the fashion market and accessories director — who, by the way, is not quitting her day job — is launching a line of loungewear with longtime friend Cecilia de Sola, whose own résumé includes stints at Marie Claire and Vanity Fair. “It’s been in the works for a year,” said the Chile-based de Sola. “We thought there was a hole in the marketplace for luxury loungewear.”

Dubbed Piamita — a play on the Spanish word for pajama — the collection features easy tanks, harem pants, T-shirts and blouses cut from pima cotton and a variety of silks. Key here are the custom prints, some of which nod to Martinez and de Sola’s Latin roots, i.e., the abstract fans inspired by their fan-toting grandmothers or the tiny coffee beans patterned like a cheetah print.

“I grew up around coffee farmers in El Salvador,” explained de Sola. “The cat print, though, came from my own cat Geisha, who’s definitely a lounger.”

Also involved in the collection, which retails from $50 to $500, is Brazilian Luiza Leitai, who worked at São Paulo fashion emporium Daslu and is now handling production for Piamita.


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