Shooting the CFDA Journal... Missoni's Target Romp...

Inez van Lamsweerde and Vinoodh Matadin got the nod from Trey Laird to shoot this year’s CFDA journal.

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MISSONI’S TARGET ROMP: “Duffy,” a cool caper movie set in the Swinging Sixties, has nothing on the Missoni for Target ad campaign featuring Margherita Maccapani Missoni. The oldest grandchild of founders Tai and Rosita Missoni, Margherita Maccapani Missoni is the company’s accessories designer. Her mother, Angela, is creative director for the main collections, and her grandmother still runs the home collection and the Missoni hotels. A model and aspiring actress, Maccapani Missoni has been a judge on “America’s Top Model.” Now she’s spreading her dramatic wings further, appearing in the ad campaign, for both print and TV, which was filmed in Milan. The TV commercial, directed by American photographer and filmmaker Alex Prager, is described as a Mod Sixties fashion caper. Highlighting items from across the 400-product collection, the ad campaign will have a significant presence on a variety of mediums, including TV, print and online. Missoni for Target features apparel and accessories for women, men, girls and baby and home goods. The line will be available Sept. 13 through Oct. 22.


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