fashion-memopad
fashion-memopad

Shooting the CFDA Journal... Missoni's Target Romp...

Inez van Lamsweerde and Vinoodh Matadin got the nod from Trey Laird to shoot this year’s CFDA journal.

View Slideshow

MISSONI’S TARGET ROMP: “Duffy,” a cool caper movie set in the Swinging Sixties, has nothing on the Missoni for Target ad campaign featuring Margherita Maccapani Missoni. The oldest grandchild of founders Tai and Rosita Missoni, Margherita Maccapani Missoni is the company’s accessories designer. Her mother, Angela, is creative director for the main collections, and her grandmother still runs the home collection and the Missoni hotels. A model and aspiring actress, Maccapani Missoni has been a judge on “America’s Top Model.” Now she’s spreading her dramatic wings further, appearing in the ad campaign, for both print and TV, which was filmed in Milan. The TV commercial, directed by American photographer and filmmaker Alex Prager, is described as a Mod Sixties fashion caper. Highlighting items from across the 400-product collection, the ad campaign will have a significant presence on a variety of mediums, including TV, print and online. Missoni for Target features apparel and accessories for women, men, girls and baby and home goods. The line will be available Sept. 13 through Oct. 22.

— SHARON EDELSON

View Slideshow
Page:  « Previous Next »
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false