Women’s Wear Daily
04.20.2014
fashion-memopad
fashion-memopad

Shooting the CFDA Journal... Missoni's Target Romp...

Inez van Lamsweerde and Vinoodh Matadin got the nod from Trey Laird to shoot this year’s CFDA journal.

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Proenza Schouler by Inez van Lamsweerde and Vinoodh Matadin

Proenza Schouler by Inez van Lamsweerde and Vinoodh Matadin.

Photo By Inez van Lamsweerde and Vinoodh Matadin.

JUST BARELY: Inez van Lamsweerde and Vinoodh Matadin got the nod from Trey Laird to shoot this year’s CFDA journal. “I have known Inez and Vinoodh for years and they are incredible portraitists. I also knew that that is something they liked to do,” Laird said.

In his fourth year of designing the journal for the Council of Fashion Designers of America, Laird set out to create something “really simple but intimate and personal.”

The end result is striking black-and-white photos of Proenza Schouler’s Jack McCollough and Lazaro Hernandez, Alexander Wang, Marc Jacobs, Joseph Altuzarra, Reed Krakoff and other nominees.

Cohesive as the finished product is, the creative input during the studio shoot was not so cut-and-dried. “Inez tried to make everyone naked. That was the starting point and it went from there,” Laird said with a laugh. “There’s a little bit of skin this time — more than normal,” as evidenced by a bare-chested shot of Wang.

Apparently Jacobs didn’t mind shedding a few layers, “but that’s nothing new,” Laird said.

— ROSEMARY FEITELBERG

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