WWD.com/media-news/fashion-memopad/jones-new-york-creates-editorial-ads-7797742
fashion-memopad
fashion-memopad

Jones New York Creates Editorial Ads

Titled the ads feature Carolyn Murphy in a seven-way guide of how to wear the same black blazer differently each day of the week.

fashion-memopad/news

'HOW-TO' CAMPAIGN: Jones New York is opting for an editorial approach to advertising this fall. Titled  “7 Days, 7 Ways: Perfect Blazer,” the ads, shot by Norman Jean Roy, feature Carolyn Murphy in several expected poses, but with the addition of a seven-way guide of how to wear the same black blazer differently each day of the week. No surprise the campaign comes as a gatefold: customers can tear out the spread and use it as a handy styling guide.