Women’s Wear Daily
04.18.2014
fashion-memopad
fashion-memopad

Memo Pad: Beach Blanket Burberry... Dave Matthews for John Varvatos...

Burberry's new “evolving” ad campaign, launching today on burberry.com, was shot on the beach in Brighton, England, by Mario Testino.

fashion-memopad/news
View Slideshow

BEACH BLANKET BURBERRY: Burberry will launch its first “evolving” ad campaign today on burberry.com. The color campaign has been shot on the beach in Brighton, England, by Mario Testino, and features models Cara Delevingne and Jacob Young showcasing the Burberry Prorsum, London, Brit and accessories collections. From now on, each month Burberry will feature new images and models from its seasonal campaign on burberry.com. The refreshed campaign images will coincide with the monthly flow of fresh merchandise into Burberry’s stores. Over the past 15 months, burberry.com has been undergoing an overhaul, and its new format and concept will be unveiled in the coming days, according to a Burberry spokesman. The new site will offer multimedia content and be built around the three brand pillars of content, commerce and community, according to a spokesman. It will also be used for live-streaming Burberry’s runway shows, starting with the men’s Prorsum show on January 15 in Milan.

— SAMANTHA CONTI

View Slideshow
Page: 
  • 1
  • 2
Next »
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Media


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or