fashion-memopad
fashion-memopad

Memo Pad: Beach Blanket Burberry... Dave Matthews for John Varvatos...

Burberry's new “evolving” ad campaign, launching today on burberry.com, was shot on the beach in Brighton, England, by Mario Testino.

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Men'sWeek issue 01/13/2011

BEACH BLANKET BURBERRY: Burberry will launch its first “evolving” ad campaign today on burberry.com. The color campaign has been shot on the beach in Brighton, England, by Mario Testino, and features models Cara Delevingne and Jacob Young showcasing the Burberry Prorsum, London, Brit and accessories collections. From now on, each month Burberry will feature new images and models from its seasonal campaign on burberry.com. The refreshed campaign images will coincide with the monthly flow of fresh merchandise into Burberry’s stores. Over the past 15 months, burberry.com has been undergoing an overhaul, and its new format and concept will be unveiled in the coming days, according to a Burberry spokesman. The new site will offer multimedia content and be built around the three brand pillars of content, commerce and community, according to a spokesman. It will also be used for live-streaming Burberry’s runway shows, starting with the men’s Prorsum show on January 15 in Milan.

— SAMANTHA CONTI

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