fashion-memopad
fashion-memopad

Joel Kinnaman Fronts H&M Men's Fall Campaign

The Swedish-American actor, who starred in television series “The Killing,” was photographed by Jonas Åkerlund.

Joel Kinnaman H&M

Joel Kinnaman in H&M's fall campaign

Photo By Jonas Åkerlund

SWEDISH TRIFECTA: Hennes & Mauritz AB is sticking to homegrown talent for its fall men’s campaign. The Swedish fast fashion chained has tapped Swedish-American actor Joel Kinnaman, soon to be seen in the remake of “RoboCop,” as the face of its new advertisements, shot by — you guessed it — a Swedish director, Jonas Åkerlund.

 

Kinnaman is featured in the press and broadcast campaign wearing key pieces from the collection, including a green varsity jacket layered over a navy crewneck and denim shirt.

 

The commercial will premiere on the brand’s Web site hm.com on Oct. 5, with edited versions going out on television.

 

H&M confirmed last month that it had tapped Lana Del Rey as the face of its women’s fall ads.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false