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fashion-memopad

Jimmy Choo Unveils Kit Harington Ads

Peter Lindbergh shot the men's fall campaign in Los Angeles.

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REBEL YELL: Jimmy Choo tapped Peter Lindbergh to shoot its fall-winter men’s ad campaign starring Kit Harington, the face of Jimmy Choo men’s collections and of the Jimmy Choo Man fragrance that launches with Inter Parfums in September.

The campaign is to break in the September issues of men’s monthly titles including GQ and Esquire in the U.K. and U.S., Vanity Fair, Details, Essential Homme and Departures.

Shot on location in a Los Angeles home designed by the architect John Lautner, the campaign shows Harington in separate images for footwear, fragrance and sunglasses, the latter of which is a capsule collection with Carrera.

“Kit has an innate confidence and projects a playfully rebellious nature,” said Sandra Choi, Jimmy Choo’s creative director. “He has an overtly masculine style that feels effortlessly cool, and a great sense of humor, and beneath that intensity he is a true gentleman.”

Harington plays Jon Snow in “Game of Thrones” and his upcoming film projects for 2015 include “Spooks” and “Testament of Youth.” He also features in a behind-the-scenes interview linked to the new campaign on the Jimmy Choo Web site.