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HERZIG’S LIVING THE GOOD LIFE: Redbook editor in chief Jill Herzig will be moving from the 22nd floor to the 32nd floor of the Hearst Tower to her new office, where she will serve as editor in chief of Dr. Oz The Good Life.
Herzig, who has been in the top spot at Redbook since 2010, succeeds Oz founding editor in chief Alison Brower. She held the reins for less than a year as the magazine launched its first two issues, which appeared in February and April.
Herzig, an experienced editor who prior to Redbook worked as executive editor of Glamour, special projects director of Self and executive editor of New Woman, is the first major hire for the magazine.
Redbook executive editor Meredith Rollins will serve as interim editor in chief until a permanent one is named shortly.
Calling the new job a “collaboration” with Dr. Mehmet Oz, who has a joint-venture with Hearst in the magazine, Herzig told WWD that she’s “fascinated” by Oz’s pull with his audience.
She described her new gig as an “opportunity" to be "working with somebody who literally changes people’s lives and always for the better,” acknowledging that fundamental to the partnership is consulting with Oz and his wife, Lisa, who serves as editor at large.
The editor underscored her strong experience in speaking to a “mass audience of women,” as well as her background in style and beauty, which will help her lead the magazine. But before she reveals her designs on how she will make her mark on the pub, Herzig said her first priority is to build a staff. Currently, there is only a skeleton staff of freelancers.
“I think everybody knows in the magazine business you have to reinvent on almost a monthly basis,” she said, referring to the changes she will likely make. “You don’t ever get wedded to your architecture. You don’t freeze in place. You don’t wait for a redesign every two years. It’s an exfoliation, and readers respond to it.”
Currently, Oz has a subscription base of more than 285,000, and the company said the glossy’s 450,000 rate base is expected to grow in 2015.
Oz launches officially with the August/September 2014 issue. Two additional issues will follow in 2014, and the magazine will move to 10-times-per-year frequency in 2015.